张鸿林为什么会不打cba
訂閱

多平臺閱讀

微信訂閱

雜志

申請紙刊贈閱

訂閱每日電郵

移動應用

商業

別忙著為特斯拉升級Model 3歡呼,這不過是為了漲價

Chris Morris 2019年04月18日

上周四特斯拉在官方博客中宣布,將升級標準款的售價從3.75萬美元上調至3.95萬美元。

凡事要看兩面。從一個角度看,特斯拉公司要在旗下電動汽車Model 3標準款基礎上增加功能,而從另一角度看,可以理解為特斯拉要漲價了。

上周四特斯拉在官方博客中宣布,將升級標準款的售價從3.75萬美元上調至3.95萬美元。3000美元的自動輔助駕駛系統Autopilot原本屬于可選功能,將變成標配功能。

消費者購買最低價款Model 3的難度也提升了。不含Autopilot售價3.5萬美元的Model 3不會在網上出售。有意購買的話要么打電話給特斯拉訂購,要么得去特斯拉服務中心。

“由于升級標準款比標準款更受歡迎,我們決定簡化制造過程,更好地優化成本、刪繁就簡,并提升效率。”特斯拉稱,“因此,Model 3標準款將變成升級標準款的低配軟件版,不在線上銷售。”

為了削減成本,特斯拉還縮短了Model 3標準款充電一次的可行駛里程,也撤掉了一些功能。

除了調價,特斯拉還宣布推出Model 3的租賃項目,客戶可以挑選任一款Model 3并選擇一年租用的行駛里程。

但客戶不能購買租用的Model 3。曾經用于租賃的車輛將加入特斯拉將要推出的共享用車網絡。(財富中文網)

譯者:Pessy

審校:夏林

If you look at it one way, Tesla is making a popular add-on feature standard on its Model 3 vehicles. If you look at it another, the company is raising prices.

Tesla, in a blog post last Thursday, announced it was raising the price of the Model 3 Standard Plus from $37,500 to $39,500. Autopilot, which was as optional feature previously (costing $3,000), is now standard on the vehicles.

Tesla is also making it harder for consumers to buy its lowest price version of the Model 3. The $35,000 car (which doesn’t include autopilot) will no longer be sold online. Potential customers will either have to call the company or visit a Tesla service center to order one.

“Given the popularity of the Standard Plus relative to the Standard, we have made the decision to simplify our production operations to better optimize cost, minimize complexity and streamline operations,” the company said. “As a result, Model 3 Standard will now be a software-limited version of the Standard Plus, and we are taking it off the online ordering menu.”

To cut costs, Tesla is also cutting the range the Standard Model 3 can drive on a single charge and disabling some features.

Beyond the price changes, Tesla announced it is kicking off a leasing program for the Model 3, letting customers pick any variant of the vehicle and customize an annual mileage option.

Customers won’t have the option to buy the cars they lease, though. Those will eventually be converted to Tesla’s upcoming ride-hailing network.

我來點評

  最新文章

最新文章:

500強情報中心

財富專欄

张鸿林为什么会不打cba