消費者購買最低價款Model 3的難度也提升了。不含Autopilot售價3.5萬美元的Model 3不會在網上出售。有意購買的話要么打電話給特斯拉訂購，要么得去特斯拉服務中心。
除了調價，特斯拉還宣布推出Model 3的租賃項目，客戶可以挑選任一款Model 3并選擇一年租用的行駛里程。
If you look at it one way, Tesla is making a popular add-on feature standard on its Model 3 vehicles. If you look at it another, the company is raising prices.
Tesla, in a blog post last Thursday, announced it was raising the price of the Model 3 Standard Plus from $37,500 to $39,500. Autopilot, which was as optional feature previously (costing $3,000), is now standard on the vehicles.
Tesla is also making it harder for consumers to buy its lowest price version of the Model 3. The $35,000 car (which doesn’t include autopilot) will no longer be sold online. Potential customers will either have to call the company or visit a Tesla service center to order one.
“Given the popularity of the Standard Plus relative to the Standard, we have made the decision to simplify our production operations to better optimize cost, minimize complexity and streamline operations,” the company said. “As a result, Model 3 Standard will now be a software-limited version of the Standard Plus, and we are taking it off the online ordering menu.”
To cut costs, Tesla is also cutting the range the Standard Model 3 can drive on a single charge and disabling some features.
Beyond the price changes, Tesla announced it is kicking off a leasing program for the Model 3, letting customers pick any variant of the vehicle and customize an annual mileage option.
Customers won’t have the option to buy the cars they lease, though. Those will eventually be converted to Tesla’s upcoming ride-hailing network.